E-commerce is commonly used to refer to the online sale of actual things, but it may also apply to any type of economic transaction that is aided by the internet.

Whereas e-business encompasses all aspects of running an online firm, e-commerce focuses on the sale of products and services.

A consumer-business transaction can be described by any one of four main e-commerce models.

1. Business to Consumer (B2C):
An individual purchases a good or service from a business

2. Business to Business (B2B):
Businesses sell goods or services to other businesses

3. Consumer to Consumer (C2C):
Consumers who sell goods or services to other consumers

4. Consumer to Business (C2B):
A consumer sells their own products or services to a business

Transform your business to an online store and easily track your transactions through your e-commerce store and improve your sales reach.

Drop us an email now to learn how you can do so and one of our representative will be in touch with you as soon as possible.

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A point of sale (POS) transaction can take place in person or online, and receipts can be printed or created electronically. Cloud-based POS solutions are gaining popularity among merchants.

Modern POS systems are frequently programmable or may be enhanced using third-party software packages. These systems can be customized to fulfill unique requirements. Many merchants, for example, utilize POS systems to administer membership programs that reward repeat consumers with points and offer discounts on future purchases.

Cloud-based POS systems are increasingly being used to track and process many purchases, notably by big online businesses. For many firms, cloud-based systems may significantly minimize the initial expenses of establishing a POS system.

Point-of-sale systems that can monitor inventory and buying trends can help companies avoid customer service difficulties like out-of-stock sales and customize purchasing and marketing to consumer behavior.

Transform your business to an online store and easily track your transactions with the POS system built-in to your ecommerce store. Talk to us now to learn how you can get your business online!

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Search Engine Optimization (SEO) is the type of digital marketing that focuses on increasing traffic organically. The better your site is optimized for search engines, the higher it is likely to rank for the search phrases your target clients are putting into Google. Because organic searches have a higher purpose, they tend to have higher conversion rates than bought visitors. When compared to sponsored advertisements, organic traffic has a far higher ROI.

Organic traffic is created by your position on search engine results pages. More organic visitors will come to your website as a result of its improved search engine ranking for business-related keywords. Most inbound marketing approaches and strategies are based on the objective of enhancing search engine rankings in order to attract more organic visitors.

The presence of organic traffic is a sign that you are doing a good job setting up your digital presence to help you rank well on search engines. This means your website is ranking high for particular search phrases, which is attracting more visitors to your website.

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The formula for this is: (Total Clicks on Ad) / (Total Impressions) = Click-Through Rate

You should pay attention to your click-through rate since it directly affects your Quality Score.

Advertising platforms like Google Ads and others offer discounts to advertisers who offer highly relevant ads. To achieve this, Google Ads can offer higher Quality Scores to ads with high click-through rates.

The higher the click-through rate, the higher the Quality Score.
A high Quality Score enables you to lower your cost-per-click (CPC) while improving your ad position.
Additionally, achieving a high click-through rate is an indication that your ads are reaching the maximum number of potential customers for your product.

Your CTR can help you determine which ads, listings, and keywords are successful for you and which need to be improved. When you have related keywords, ads, and listings, the more likely it is that a user will click on your ad after searching for your keyword phrase.

It may also be used to assess the efficiency of advertising copy, titles, and descriptions that comprise online content’s metadata. Because most websites are designed to push visitors to take action, click-through rates may assist digital marketers in determining what works and what doesn’t.

Ask us how do we help you get high CTR while maintaining high Quality Score. Drop us an email now!

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PPC advertising comes in many forms and channels, including search engine advertisements, display ads, and social media ads.

One of the most prevalent types of pay-per-click is search engine advertising. It enables marketers to bid for ad placement in a search engine’s sponsored links when someone searches for a product or service similar to theirs.

Every time an ad is clicked, delivering a visitor to the ad’s landing page, the advertiser pays a tiny charge to the search engine (or social media network, or whichever ad platform they’re using). When PPC is operating well, the charge is insignificant since the click is worth more than what you spend for it.

Google Ads is the world’s most popular PPC advertising platform. Businesses that use the Google Ads platform to build ads that will display on Google’s search engine and other Google properties.

When a search is launched, Google sifts through the pool of advertising and selects a group of winners to display on the search results page.

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Keywords are an essential part of any SEO strategy and should be used throughout all content, titles, and SEO elements.

Because keywords are derived from search queries, adding them into your content strategy assists search engines in ranking your website pages on the search engine results page (SERP) and visitors in finding your content when searching for it.

So knowing how to perform keyword research is critical in order to locate keywords related to the themes on your website and develop effective SEO (search engine optimization) and PPC (pay-per-click) advertising campaigns as they are also used to represent the reason why a user searches. An individual’s search intent can be classified into three types: informational, navigational, or transactional.

Keywords are useful because they assist you to understand what consumers are looking for and what material you need to supply to suit their demands. The keywords you select assist to determine your content strategy and the themes you want to cover on your website. This entails adding the most relevant phrases in order to improve your capacity to rank and, as a result, enhance website traffic.

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During this initial stage, we answer your questions, build rapport, and explain the procedure of how we will be working together.

It helps us set a client up for success by setting them up with a solid foundation for ongoing success.

A day in the life of onboarding looks like this:

1. Welcome

a. A quick introductory call to talk about the client’s business, needs, and what we can do to help them.
b. To discover what we can learn from each other to determine if there will be a good fit.

2. Engage

a. Researching the clients’ business and project.
b. Documenting client needs, questions and insights gleaned through research into a project brief tailored to their needs.
c. Building relationships with each other and the client.

This is also the opportunity to inform the new client of what we want to do for them, how we intend to achieve it, and when will they be done. We may require certain information or data from them in order to perform the service for which they have signed up.

This further helps us to retain clients along the way. We would love to work with you seamlessly!

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A landing page can offer anything from a promotion, a coupon, a demo, or a guide.

Your LP must convey the value of your offer concisely and effectively.

Web pages often have several goals and encourage exploration, but landing pages develop with a single focus or point, called a call to action (CTA).

Because of this, landing pages are an ideal alternative to increasing conversion rates and minimizing transaction costs.

A landing page can be an effective tool for digital advertisements. Comprehensive market research can be conducted by a digital marketer to assist you in creating landing pages that will appeal to your target audience.

A landing page’s purpose is to convert visitors, thus it’s a must-have tool for all sorts of marketing efforts.

You are more likely to boost conversions by limiting the number of links on your LP since less tempting clickables will distract visitors from your call to action. That is why professional marketers often direct their traffic to a specialized landing page.

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Every SERP is unique, even when run on the same search engine with the same terms or search queries. This is because almost all search engines personalize their users’ experiences by showing results based on criteria other than their search words, such as the user’s geographical location, browsing history, and social settings. Two SERPs may seem identical and include many of the same results, but they frequently have small changes.

A search engine builds a results page based on what you searched for, your search history, your location, and other factors.

Search engines like Google and Bing change their algorithms frequently, and new websites are constantly being indexed, so the position of your pages for particular keywords is frequently changing.

There are usually two types of content on SERPs – organic results and paid results. Search engines display organic results based on the algorithm they use to find web pages. Typically, paid results appeared as small, text-based advertisements above and to the right of organic results. As the world of advertising evolves, paid results can take on a variety of forms, and advertisers can choose between dozens of formats to suit their needs.

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