eCommerce - Corsiva Lab Malaysia

E-commerce

dev_admin — Mon, 19 Sep 2022 11:51:14 +0000

E-commerce, often known as electronic commerce or online commerce, is the purchasing and selling of products or services through the internet, as well as the transmission of money and data to complete these transactions.

E-commerce is commonly used to refer to the online sale of actual things, but it may also apply to any type of economic transaction that is aided by the internet.

Whereas e-business encompasses all aspects of running an online firm, e-commerce focuses on the sale of products and services.

A consumer-business transaction can be described by any one of four main e-commerce models.

1. Business to Consumer (B2C):
An individual purchases a good or service from a business

2. Business to Business (B2B):
Businesses sell goods or services to other businesses

3. Consumer to Consumer (C2C):
Consumers who sell goods or services to other consumers

4. Consumer to Business (C2B):
A consumer sells their own products or services to a business

Transform your business to an online store and easily track your transactions through your e-commerce store and improve your sales reach.

Drop us an email now to learn how you can do so and one of our representative will be in touch with you as soon as possible.

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Point of Sale (POS)

dev_admin — Mon, 19 Sep 2022 11:45:06 +0000

As a crucial component of a point of purchase, the point of sale (POS) is the place where a customer makes the payment for goods or services and where sales taxes may be assessed.

A point of sale (POS) transaction can take place in person or online, and receipts can be printed or created electronically. Cloud-based POS solutions are gaining popularity among merchants.

Modern POS systems are frequently programmable or may be enhanced using third-party software packages. These systems can be customized to fulfill unique requirements. Many merchants, for example, utilize POS systems to administer membership programs that reward repeat consumers with points and offer discounts on future purchases.

Cloud-based POS systems are increasingly being used to track and process many purchases, notably by big online businesses. For many firms, cloud-based systems may significantly minimize the initial expenses of establishing a POS system.

Point-of-sale systems that can monitor inventory and buying trends can help companies avoid customer service difficulties like out-of-stock sales and customize purchasing and marketing to consumer behavior.

Transform your business to an online store and easily track your transactions with the POS system built-in to your ecommerce store. Talk to us now to learn how you can get your business online!

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Call To Action (CTA)

dev_admin — Tue, 01 Mar 2022 01:51:08 +0000

Call to action (CTAs) are cues on websites that direct users to perform specific actions. It is typically represented by a button or hyperlink with a command or action phrase, such as ‘Sign Up’ or ‘Buy Now.’ This can be accomplished through digital marketing by placing text on a button (a CTA button) or by linking to a webpage, as well as through email campaigns linking to a webpage.

Call to action serve as a point of reference that informs what users should do next on a website. In the absence of a clear CTA, the user may be unsure of what to do next to buy a product or sign up for a subscription and will abandon the site without completing their job.

Here is the list of effective call-to-action examples:

Sign Up – Used for a free trial, online course, a future event, or even a software product
Subscribe – Used to invite visitors to receive updates from the company such as newsletters, blogs, articles, etc.
Try for free – Used to showcase the product or service feature of a product before the user decides to purchase.
Learn more – Used to provide potential customers with a little more information on what they are about to buy
Join us – Used to create an online community by getting users to embark on the brand
Get started – Used to drive a variety of behavior from a free trial to a virtual reality experience.

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Cart Abandonment

dev_admin — Mon, 14 Feb 2022 03:52:29 +0000

Cart abandonment occurs when a potential consumer begins the checkout process for an online buy but abandons the process before completing the purchase. Any item that is added to the shopping cart but never completed is termed “abandoned” by the customer. Shopping cart abandonment is a critical part of the online purchasing process that merchants pay close attention to.

Cart abandonment rate is derived by dividing total completed transactions by total begun transactions. This rate indicates what proportion of a site’s users indicates buy intent by adding an item to the basket but do not finish the transaction.

High rate indicates that many of your clients begin the purchasing process but choose to not proceed with the purchase of items. The abandoned items represent potential revenue that you are not receiving since the transactions are not completed, hence impeding your aim of maximizing profit.

Shopping cart abandonment is an essential measure for e-commerce sites to monitor since a high abandonment rate may indicate a bad user experience or a broken sales funnel. However, a reduced rate directly translates to increased traffic, sales, and income, therefore streamlining the checkout procedure is a top priority for many online merchants.

Talk with our representative to get an idea on how to reduce the rate of abandoned cart and increase your sales. Contact us now to learn more!

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Stock Keeping Unit (SKUs)

dev_admin — Mon, 14 Feb 2022 03:51:34 +0000

A Stock Keeping Unit (SKU) is an alphanumeric combination of eight or more characters that are scanned by a barcode reader. SKUs are frequently represented by bar codes or QR codes. Each item, as well as the location where it is sold, will have its own distinct SKU (but should not be confused with UPC barcodes)

Stock Keeping Unit or SKUs are used to manage inventory levels by retailers, catalogs, e-commerce suppliers, service providers, warehouses, and product fulfillment centers. Scannable SKUs and a POS system ensure that it is straightforward for managers to determine which goods need to be refilled. When a consumer purchases an item at the point-of-sale (POS), the SKU is scanned, and the POS system removes the item from inventory while also collecting other data such as the selling price.

An SKU code for a product provides the opportunity to better organize and manage inventory as it is shipped and sold. This efficiency is particularly important for businesses that handle large volumes of products, whether they are being shipped to a retail outlet or to a wholesaler who will then supply multiple outlets.

Many businesses now have portable scanners that allow salespeople to verify back-of-the-store inventories by simply scanning a floor sample.

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Shopping Cart

dev_admin — Mon, 14 Feb 2022 03:51:27 +0000

On the website of an online retailer, a shopping cart is a piece of software that enables the purchase of a product or service.

When a customer places an item into their shopping cart, the server updates their shopping cart with details about the item, automatically calculates their total price, and includes any other relevant information (eg. shipping costs, tax). These informations will then be sent to relevant parties – the payment processor, the shipping couriers, the store owners, and more; before the product is received by the customer.

Each time a customer adds an item to their shopping cart, the server will send a new page to their browser which will show them all of their items in one place. Once they have finished shopping, they can then proceed to a checkout page where they can choose to pay for their items electronically or print out billing and shipping forms so that they can mail in their order.

Because shopping carts bridge the gap between shopping and purchasing, having the greatest shopping cart application and integrations is critical for an online business.

Customers can choose to use to make purchases on affiliated websites as long as they have an account with the main site and are registered with each affiliated website. This allows companies that sell products and/or services across multiple websites to leverage their customer base and support by having a single point of contact for customer service issues and overall marketing campaigns.

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Lead Generation

dev_admin — Mon, 14 Feb 2022 03:51:16 +0000

Lead generation is the process of attracting prospects to your company and piquing their interest through nurturing, with the ultimate goal of converting them into customers. Job applications, blog articles, discounts, live events, and online material are all ways to create leads.

The practice of creating customer interest in a product or service to convert that interest into a sale is referred to as a lead generation. This is commonly done on internet marketing by collecting a visitor’s contact information (called a “lead”) via a web form.

Lead generation form is a critical component of many B2B firms’ sales funnels since their items might cost thousands of dollars and online users are less likely to purchase their product or service directly from the website. Collecting fresh leads enables organizations to educate and nurture prospective clients via email marketing before reaching out to qualified leads directly through salespeople.

Lead gen is also important for e-commerce and other businesses because email marketing still remains one of the most effective online marketing channels, and gathering a prospective customer’s contact information allows the business to market to them later, even if they do not make a purchase right away.

Today’s lead generation is more likely to include:

1:1 targeting
Consistent message across many channels
Emphasis on educating the consumer
Building meaningful relationships

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Whitespace

dev_admin — Mon, 14 Feb 2022 03:51:09 +0000

Whitespace (sometimes known as negative space) is the space between components on a web page (or physical page). These components are often photos, typography, and icons.

One of the most underestimated and underutilized features of a successful web layout is whitespace. Whitespace is much too frequently mistaken for empty space on screens and is consequently considered to be a waste of space. In actuality, though, it is one of design’s most valuable elements.

It is frequently used to balance components on a page by generating a natural flow for the visitor to go through the material. As a result, the material is easier to understand.
As web design has grown, several sorts of whitespace have emerged to allow items to stretch out and have their moments on the screen.

There are two major differences in how whitespace can be utilized. These are macro against micro. Let us break them down:

Macro
The space between pieces of writing, graphics, photographs, and so on is referred to as the macro. This is the most common distinction of whitespace.

Micro
The gap between smaller components, such as letter spacing (kerning) and line height, is referred to as micro (leading). Although this distinction is not as obvious as macro, this is just as essential, if not more, in terms of increasing user readability.

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