Search Engine Optimization (SEO) is the type of digital marketing that focuses on increasing traffic organically. The better your site is optimized for search engines, the higher it is likely to rank for the search phrases your target clients are putting into Google. Because organic searches have a higher purpose, they tend to have higher conversion rates than bought visitors. When compared to sponsored advertisements, organic traffic has a far higher ROI.

Organic traffic is created by your position on search engine results pages. More organic visitors will come to your website as a result of its improved search engine ranking for business-related keywords. Most inbound marketing approaches and strategies are based on the objective of enhancing search engine rankings in order to attract more organic visitors.

The presence of organic traffic is a sign that you are doing a good job setting up your digital presence to help you rank well on search engines. This means your website is ranking high for particular search phrases, which is attracting more visitors to your website.

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The formula for this is: (Total Clicks on Ad) / (Total Impressions) = Click-Through Rate

You should pay attention to your click-through rate since it directly affects your Quality Score.

Advertising platforms like Google Ads and others offer discounts to advertisers who offer highly relevant ads. To achieve this, Google Ads can offer higher Quality Scores to ads with high click-through rates.

The higher the click-through rate, the higher the Quality Score.
A high Quality Score enables you to lower your cost-per-click (CPC) while improving your ad position.
Additionally, achieving a high click-through rate is an indication that your ads are reaching the maximum number of potential customers for your product.

Your CTR can help you determine which ads, listings, and keywords are successful for you and which need to be improved. When you have related keywords, ads, and listings, the more likely it is that a user will click on your ad after searching for your keyword phrase.

It may also be used to assess the efficiency of advertising copy, titles, and descriptions that comprise online content’s metadata. Because most websites are designed to push visitors to take action, click-through rates may assist digital marketers in determining what works and what doesn’t.

Ask us how do we help you get high CTR while maintaining high Quality Score. Drop us an email now!

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Keywords are an essential part of any SEO strategy and should be used throughout all content, titles, and SEO elements.

Because keywords are derived from search queries, adding them into your content strategy assists search engines in ranking your website pages on the search engine results page (SERP) and visitors in finding your content when searching for it.

So knowing how to perform keyword research is critical in order to locate keywords related to the themes on your website and develop effective SEO (search engine optimization) and PPC (pay-per-click) advertising campaigns as they are also used to represent the reason why a user searches. An individual’s search intent can be classified into three types: informational, navigational, or transactional.

Keywords are useful because they assist you to understand what consumers are looking for and what material you need to supply to suit their demands. The keywords you select assist to determine your content strategy and the themes you want to cover on your website. This entails adding the most relevant phrases in order to improve your capacity to rank and, as a result, enhance website traffic.

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A landing page can offer anything from a promotion, a coupon, a demo, or a guide.

Your LP must convey the value of your offer concisely and effectively.

Web pages often have several goals and encourage exploration, but landing pages develop with a single focus or point, called a call to action (CTA).

Because of this, landing pages are an ideal alternative to increasing conversion rates and minimizing transaction costs.

A landing page can be an effective tool for digital advertisements. Comprehensive market research can be conducted by a digital marketer to assist you in creating landing pages that will appeal to your target audience.

A landing page’s purpose is to convert visitors, thus it’s a must-have tool for all sorts of marketing efforts.

You are more likely to boost conversions by limiting the number of links on your LP since less tempting clickables will distract visitors from your call to action. That is why professional marketers often direct their traffic to a specialized landing page.

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Every SERP is unique, even when run on the same search engine with the same terms or search queries. This is because almost all search engines personalize their users’ experiences by showing results based on criteria other than their search words, such as the user’s geographical location, browsing history, and social settings. Two SERPs may seem identical and include many of the same results, but they frequently have small changes.

A search engine builds a results page based on what you searched for, your search history, your location, and other factors.

Search engines like Google and Bing change their algorithms frequently, and new websites are constantly being indexed, so the position of your pages for particular keywords is frequently changing.

There are usually two types of content on SERPs – organic results and paid results. Search engines display organic results based on the algorithm they use to find web pages. Typically, paid results appeared as small, text-based advertisements above and to the right of organic results. As the world of advertising evolves, paid results can take on a variety of forms, and advertisers can choose between dozens of formats to suit their needs.

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To visualize the path your customers take from learning about your brand to converting, marketing funnel is an invaluable tool. The understanding of these factors will help you understand why some customers convert – and why some don’t.

The goal of the marketing funnel is to educate visitors, qualify them as buyers, and then successfully convert them into customers.

The followings are the different phases in the marketing funnel:
Awareness
Using marketing efforts, a company brings a user to the funnel where they are exposed to the brand, product, or service.

Interest
In some cases, users are uncertain about their needs or the technical requirements of a product. As a result, they will research different brands to determine which are the best fit for their needs.

Desire
When a user learns about the benefits of a product or service, he or she is drawn to that product or service. As a result, the user desires to obtain that goods or service.

Action
An incentive-based marketing strategy and an effective call to action influence a user’s purchase decision, resulting in a purchase.

Post-Purchase
Customer journeys end with a user assessing their satisfaction with their purchase. It is now up to the user to decide whether or not they will remain loyal to the brand.

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