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Call To Action (CTA)

dev_admin — Tue, 01 Mar 2022 01:51:08 +0000

Call to action (CTAs) are cues on websites that direct users to perform specific actions. It is typically represented by a button or hyperlink with a command or action phrase, such as ‘Sign Up’ or ‘Buy Now.’ This can be accomplished through digital marketing by placing text on a button (a CTA button) or by linking to a webpage, as well as through email campaigns linking to a webpage.

Call to action serve as a point of reference that informs what users should do next on a website. In the absence of a clear CTA, the user may be unsure of what to do next to buy a product or sign up for a subscription and will abandon the site without completing their job.

Here is the list of effective call-to-action examples:

Sign Up – Used for a free trial, online course, a future event, or even a software product
Subscribe – Used to invite visitors to receive updates from the company such as newsletters, blogs, articles, etc.
Try for free – Used to showcase the product or service feature of a product before the user decides to purchase.
Learn more – Used to provide potential customers with a little more information on what they are about to buy
Join us – Used to create an online community by getting users to embark on the brand
Get started – Used to drive a variety of behavior from a free trial to a virtual reality experience.

The post Call To Action (CTA) appeared first on Corsiva Lab Malaysia.

Lead Generation

dev_admin — Mon, 14 Feb 2022 03:51:16 +0000

Lead generation is the process of attracting prospects to your company and piquing their interest through nurturing, with the ultimate goal of converting them into customers. Job applications, blog articles, discounts, live events, and online material are all ways to create leads.

The practice of creating customer interest in a product or service to convert that interest into a sale is referred to as a lead generation. This is commonly done on internet marketing by collecting a visitor’s contact information (called a “lead”) via a web form.

Lead generation form is a critical component of many B2B firms’ sales funnels since their items might cost thousands of dollars and online users are less likely to purchase their product or service directly from the website. Collecting fresh leads enables organizations to educate and nurture prospective clients via email marketing before reaching out to qualified leads directly through salespeople.

Lead gen is also important for e-commerce and other businesses because email marketing still remains one of the most effective online marketing channels, and gathering a prospective customer’s contact information allows the business to market to them later, even if they do not make a purchase right away.

Today’s lead generation is more likely to include:

1:1 targeting
Consistent message across many channels
Emphasis on educating the consumer
Building meaningful relationships

The post Lead Generation appeared first on Corsiva Lab Malaysia.

Whitespace

dev_admin — Mon, 14 Feb 2022 03:51:09 +0000

Whitespace (sometimes known as negative space) is the space between components on a web page (or physical page). These components are often photos, typography, and icons.

One of the most underestimated and underutilized features of a successful web layout is whitespace. Whitespace is much too frequently mistaken for empty space on screens and is consequently considered to be a waste of space. In actuality, though, it is one of design’s most valuable elements.

It is frequently used to balance components on a page by generating a natural flow for the visitor to go through the material. As a result, the material is easier to understand.
As web design has grown, several sorts of whitespace have emerged to allow items to stretch out and have their moments on the screen.

There are two major differences in how whitespace can be utilized. These are macro against micro. Let us break them down:

Macro
The space between pieces of writing, graphics, photographs, and so on is referred to as the macro. This is the most common distinction of whitespace.

Micro
The gap between smaller components, such as letter spacing (kerning) and line height, is referred to as micro (leading). Although this distinction is not as obvious as macro, this is just as essential, if not more, in terms of increasing user readability.

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