SEO Archives - Corsiva Lab Malaysia

Site Migration Strategy for Your SEO

dev_admin — Tue, 21 Dec 2021 07:39:20 +0000

We will always arrive at a point in your business journey that you’ll have to migrate your website. There comes the point where you’ll have to change your domains, and you will need to rebrand or make substantial changes to include some updates.

Website migration is not as easy as it sounds. You do not just transfer the contents from one site to another, and you have to consider many different things. Thus, it is essential to understand the various factors you need to consider when migrating to a new site. One such consideration is your SEO ranking. If your site migration is not done correctly, it can significantly affect your order and your bottom line as well.

Site Migration Strategy for Your SEO

To give you an idea of the website migration process, here’s an overview.

What is a site migration?

Let’s begin by understanding what site migration is. It is a broad term that refers to any significant changes you will make to your website that can affect your SEO rankings. Website migration happens for the following reasons: rebranding, changing domains, changing platforms, updating content, or removing entire pages. All of these reasons will have a significant impact on your SEO rankings if not done correctly.

The Website Migration Process

The website migration process must follow a phased approach. You must take time to ensure that everything is in order before you launch the website. Here are some steps you can follow.

Planning Stage

A website migration must have a detailed plan. During this stage, you have to ask yourself why you are migrating to a new platform. Understanding the purpose behind the undertaking will guide you through the whole migration process.

Identify Opportunities and Risks

You have to start by understanding the risks involved in the migration process. This will help you prepare for it in case it occurs during the process. Some of the dangers include losing traffic, lower rankings, and less revenue. At the same time, think of the migration process as an opportunity to improve your site to give your clients a better customer experience.

Set Your Objectives

Set your goals and keep your eye on them. List down your goals and communicate them to everyone involved in the migration process. This will help you be on the page and achieve those goals together.

Prepare Your Plan

After identifying the opportunities and risks and setting your objectives, it’s time to translate everything into a plan. A plan must be in place before you start developing the website. The plan must be comprehensive and must cover every phase of the project.

Pre-launch Strategy

With a plan in tow, you are now ready to execute it. This is a critical phase because this will significantly impact your new site after launching it. Keep an eye on these things:

Review SEO and Best Practices

In moving to a new site, you would want to ensure that all concerns of the previous site will be addressed. Do an audit of your site, identify SEO or UX issues, compile them, and give the document to your web developers. This will help them speed up the process and think of an action to address these issues in the new site. Giving them the compiled document will help you communicate clearly to them.

Identify Priority Pages

Identify your priority pages. These are the pages that gave you the most traffic on your current site, have the most link, and gave you the most conversions. It’s essential to have these pages in your new place, or else it can negatively affect your rankings.

Check your Google Analytics and check which of the sites rank the highest when it comes to the following categories: organic visits for the last 12 months, revenue, conversions, clicks, and top linked pages.

Identify Current Rankings

Do a final ranking of your current site a week before the launch so you will have a basis to compare your new site’s ranking. This will help you determine whether the migration process was successful or not.

Review the Staging Environment

Before the new site is launched to the public, the search engines cannot index it yet. This will prevent search engines from crawling into the site’s page and affect your rankings.

Pre-Launch QA

Now, you can move forward to Quality Assurance.

Review All Pages and Templates

Go through the new site to check all the pages and templates. This will help you identify duplicate pages or URLs or orphan pages. These duplicates can hurt your SEO rankings.

Review All Content

Check all your new website’s content and make sure that it is aligned with your SEO and migration strategy. Check on the keywords. If you edited some of the pages, review the latest SEO best practices so you can still optimize the page and content.

Review of Internal Links

Make sure that all the internal links are functional. You wouldn’t want your clients to get an error 404, right? If there are broken links, you can remove or replace them.

Test Again and Again

Test all the functionalities of your website, like your contact forms. It’s also best to check your website on different browsers to make it work well with all of them.

Pre-Launch Technical SEO

Before launching, make sure that you have checked and optimized the following:

Crawl Times
Search Accessibility Testing
Review JS Crawling
Check Mobile Crawling and Responsiveness
Structured Data
Pagination
Custom 404 Page Creation
XML Sitemap Creation and Testing
Sitemap HTML
Test Site Speed

Website Launching

Now, you are finally launching your new website! During launch day, you are now migrating your metadata, mapping out redirects, and creating and testing multiple site functions so that Google and other search engines are interacting with your new website well.

After the site is live, it’s time to monitor whether everything is performing well. Always be on the lookout for any issues and make sure to address them as soon as you can!

Website migration is a complex process, so ensure that you have a team who can carry it out smoothly for you.

The post Site Migration Strategy for Your SEO appeared first on Corsiva Lab Malaysia.

Importance of SEO for eCommerce and How to Do It

dev_admin — Tue, 21 Dec 2021 07:25:41 +0000

What makes an e-commerce store flourish, grow, and garner a sizable user base? Is it the intricate design that captures the attention of each individual that visits the website? Or is it the deals that you can get through the website that entices them to hit the check out button?

Though the factors above are crucial when it comes to building a successful website, optimizing them through proper SEO will make them shine through even more. Fully mastering the art of search engine optimization is what gets you on people’s radars. Visibility is what matters, especially when the competition is fierce.

Don’t let your website get drowned out— here are the reasons why SEO is so important and how you can improve yours!

Do Search Results Really Matter?

A lot of companies make the mistake of over-fixating the look of their website. This makes it appear as clean and functional as possible so that customers get attracted to it; however, if you think about the number of times when customers purchase an item off your site through a Google search.

Almost all purchases come from Google searches—through a comparison of prices, reviews to check legitimacy, or even at random when your customer just wants to make a purchase as quickly as possible. If you realize how important it is to be on top of Google’s search results, you understand why big businesses highly prioritize SEO and search engines.

Studies show that over 37% of online traffic comes from search engines, and 44% of people who shop online start through search engines. Now that that’s out of the way—let’s talk about how you can improve your SEO performance!

SEO & How It Works

SEO is how you structure writing and content on your site to make everything more visible in search engines. These can include everything from the keywords that you use to the overall structure that you use on your website. Even product descriptions can go a long way when it comes to being seen on search engines!

Platforms such as Google even analyze the entire structure of your e-commerce website to rank it. Make sure to link, each page, and each aspect connected to the site to make sure to give a justifiable rank in the searches!

Keyword Optimization

Think of search engines as libraries. Each book has a genre and label that makes the librarian’s job sorting out a lot easier. The “label” is essentially the keywords that you have on your products inside your website!

Optimizing and researching your keywords will make search engines and potential customers easier to know your product.

Utilizing Specific Keywords

Keywords have to be concise, but that doesn’t mean that you can just describe your product with one word and call it a day. Using specific long-tail keywords will allow your item to avoid being drowned up in the millions of different results in search engines.

If your e-commerce company focuses on selling clothes and other fashion items, using terms such as “makeup” or “accessories” doesn’t work out very well because of how common the word is. If you have something unique about your clothing items, such as their sustainability, you can use a keyword like “sustainable cotton shirts” to mark you higher in the search results!

Using keyword tools to determine which ones to use and focus on isn’t a bad idea either. Keyword tools such as Google Keyword Planner, SEMrush, and Moz are some of the most popular ones.

Marketing Through Content & Link Building

Content marketing and link building are crucial when it comes to SEO. After all, the content you make pushes customers to interact and stick to your brand. Good content also makes you trustworthy in the eyes of a search engine and places you higher in the search ranks!

Link building is probably an unfamiliar term for a lot of people reading. It’s basically your relationship with other brands in the world of e-commerce.

Finding & Generating Backlinks

Backlinks for those who don’t know are links located in other sites that lead to your website. This is basically a referral that improves your website’s authority and is a great way of marketing your website!

Getting a backlink is easier said than done. It all comes to the reputation you currently have and other factors that your competitor will consider before they feature your company. If you ever aim to generate links that lead to your site, ask for features in high-quality and well-known sites!

Utilizing Guest Posts

Guest blogging is a common way in which you build backlinks from other sites. However, you have to make sure that your blog’s content is high-quality and relevant to the products you sell. That way, people will be more interested and visit your website!

Getting into a high-ranking website is also a lot better from a marketing and SEO standpoint. If more people visit the site that you guest blog in, the chances of people clicking your backlink in the blog are higher!

Making Linkworthy High-Quality Content

Relying on backlinks and other people for marketing won’t fly if you want to grow as a business and be seen at the top of SEO rankings. At the end of the day, the content you dish out on your blog and website will be the defining factor that will bring you results!

If ever you do make guest posts on other high caliber sites, it has to stay consistent, especially on your own website. Focus on dishing out content that defines your brand. Making content about what you specialize in and what you’re good at will attract more people.

However, make sure that you don’t overstuff your articles—may they be cornerstone or experimental. Just making sure that your specialized content is visible and stands out on your blog page for your e-commerce site is more than enough to grant you results!

Optimize your eCommerce website and let your business be seen and heard across all platforms. Use the best tools and strategies and partner with an expert eCommerce SEO team today!

The post Importance of SEO for eCommerce and How to Do It appeared first on Corsiva Lab Malaysia.

SEO/SEM – What Are They?

dev_admin — Tue, 21 Dec 2021 07:23:24 +0000

When hearing the words SEO or SEM, the first thing that comes to mind is that it’s something related to the internet and web searches. You’re not exactly wrong, but it’s something more than just that.

The goal in this article is to go more in-depth on what SEO and SEM are, how it works, how to take advantage of it, and how to apply the general tips and tricks for Search Engine Optimization and Search Engine Marketing.

What Are Search Engines?

Search engines can be accessed through websites and applications you visit and type or speak questions, phrases, or words into a search box. The search engine then provides you with quite a long list (several pages) of webpages (hyperlinks) that are the possible answers to your questions.

Chances are you’re already taking advantage of search engines on a daily basis. Famous options like Google, Yahoo!, and Bing are several notable search engines that millions of users utilize on a daily basis.

How Do They Work?

Google and all other search engines have crawlers that gather information on all the content they can find on all corners of the internet available to the public and are on public domains. The crawlers bring back all the binary information to the search engine’s index, and that index is then worked on an algorithm that tries to match all the gathered data with your query.

There are a lot of things that are taken into account with a search engine’s algorithm, and each individual search engine has its own algorithm. There are several factors like Domain-Level Keyword Usages, Social Metrics, Domain-Level Link Authority Features, and Page-level Link Features and other factors.

SEO? What’s That?

Search Engine Optimizations is how Web Designers, Article Writers, Bloggers, and all other content publishers on the web take advantage of Search Engine algorithms. They try to take into account factors from the more reliable Search Engines’ algorithms and optimize how their content is written to adjust to those algorithms.

All the writers who know what they’re doing know at least some of the basics like Key Words. These words should be included on write-ups to ensure that they pop up when someone searches for them on google and the more complicated factors like a meta description that Google, Yahoo!, Bing, and others.

The plan is to try and attract possible visitors through optimizing your writings to include Keywords and supplement Social Metrics, Domain and Page-Level Link Features, and other factors.

Tweaking, adjusting and supplementing your websites with enough optimizations so you can properly market your content through the web and through Search Engines.

SEM? What’s the Difference?

In the past, SEM or Search Engine Marketing used to be an umbrella term that included Search Engine Optimizations. In short, aside from actual Search Engine Marketing that is mostly paid search activities and advertisements, SEO also used to be included.

Nowadays, however, Search Engine Marketing is defined simply as the process of gaining website traffic by purchasing ads on search engines.

There are several types of SEM styles, namely: Paid Search Ads, Paid Search Advertising, Pay-Per-Click ads and pop-ups, CPC or Cost-Per-Click, and Cost-Per-Thousands Impressions. Those options verify slightly from each other like how domains and websites charge you for them and how you get to count your advertisements ticks, but generally, still, stand for the same purpose.

How Can I Use SEO/SEM?

To utilize Search Engine Optimization and Marketing, first, you have to learn the ins and outs of Search Engines and their algorithms. Learning how they work and learning how to fully take advantage of them are two very different things.

If you’re completely new to Search Engine Optimizations and Marketing, this guide is enough for you to understand how they work and how to get around the Search Engine Algorithms. However, suppose you’re looking for more in-depth information. In that case, there are a lot of forums, guides and databases in the web that discuss Search Engine Optimizations at a more rigorous level.

The Basics of SEO/SEM

Search Engine Optimization has a lot of important factors you have to take into account. In order from least important to most important, here are several:

Crawl Accessibility (make sure search engines can read your website),
Compelling Content (make sure that search engines get the answers they want from your website),
Key Words, a title ( to make searching for your topic easier), and
Meta Description, and Share-worthy content that will ensure your site gets the recognition it deserves (and respect from Search Engines)

Search Engine Marketing, on the other hand, is slightly easier because of web agencies that are willing to handle the process and can cater to your needs. Nevertheless, you still shouldn’t take it lightly, because you would never want to put your hard-earned money to waste.

To ensure that the budget allotted for Search Engine Marketing doesn’t go to waste, you have to make sure to verify how effective, practical, and cost-efficient the websites or domains you’re paying for Search Engine Marketing.

Check out the previous clients that asked for their content to be advertised and see how it works. Chances are, you’ve already seen a lot of Search Engine Marketing advertisements. SEM’s aren’t limited to only websites, but can also be advertised through mediums like Search Retargeting and Site Remarketing, Display Advertising, Mobile Marketing, and Paid Social Advertising.

A few of the general tips would be to make sure to ask them for proof of who sees your ads. To ensure you don’t get scammed or ripped off, a quick google search or inputting their website can make sure that they are legit. If you like what you see and you like how your content is being advertised, then go for it.

Applying these things in your website’s contents can be quite the taxing job, and it’s certainly hard to get used to. With time and patience; however, your efforts are bound to bear fruit to very positive results for you and your website.

Remember, patience is always a key to many things and properly utilizing Search Engine Optimizations and Search Engine Marketing aren’t an exception.

The post SEO/SEM – What Are They? appeared first on Corsiva Lab Malaysia.

SEO Singapore – The Best Tools and Strategies

dev_admin — Tue, 21 Dec 2021 07:12:40 +0000

As of writing, there are more than 1 billion websites online and there are more than 4 billion searches done as of writing. The question now is, how are we going to fit in SEO Singapore or any other local keyword search in the picture?

The answer is to create the right SEO strategy for your platform, niche, or business and execute it properly. We’ve come up with some of the best practices for applying SEO in your website and, though not all strategies fit all, these are still awesome tools and strategies to jumpstart your website optimization.

What is SEO?

Before we start working on your strategy, let’s first define what is search engine optimization to get a better understanding of the concept. According to Hubspot, search engine optimization is a technique that we can apply online in order to rank your website in search engine results pages (SERPs). If your website or web page ranks on top of the results page, then this means that more viewers can see it.

However, you can’t just optimize or add keywords to your website or pages as you wish. With this, let’s go to the next important concept in SEO which is the keyword. A keyword or group of keywords are the ideas and topics that people use to search for your content, product, or service online.

Keywords are essential because these bridges the users, search engines, and the web page (your web page). Nonetheless, as content strategists, you also need to consider that keywords should be more about your audience or users than your content and this the next important part of SEO which is your audience persona.

The user or audience personas of your website are fictional characters that you create by identifying their important details. These details include their age, gender, education, environment, psychographic aspects, motivation, and even their role at work, household, or community.

Collectively speaking, SEO is more than just keyword use. It involves robust research and data acquisition in order to find the sweet spot for your SEO practices and strategies.

On-Page and Off-Page SEO

There are three types of SEO strategies that marketers or optimizers can do in order for a website to rank better on search engines. These strategies include the following:

On-page SEO which is an approach that focuses on optimizing the pages on your website. It focuses on updating your current pages and making sure that these are written with your audience in mind, it contains your keywords, and that the content best fits your branding.
SEO should also be practiced off-page or on your social media, building backlinks to redirect to your website, and build trust on search engines.
The technical SEO also involves the design, structure, and architecture of your website. Search engines also consider, for example, website loading time, broken links, and even the navigation of your website.

Keyword Selection Strategies

As what we said, your keywords are your footing when it comes to SEO. Therefore, it’s important that you choose the appropriate keywords according to these minimum standards:

Keyword
Monthly search volume
Keyword difficulty
Competitiveness
CPC
Overall rank
Site rank

Create a table for your data as seen below. You can gather these data on Google Keyword Planner, which is a free tool to start keyword search. Nonetheless, there are also other paid websites such as SEMRush and Moz that you can subscribe to for your keyword search.

You need to use your current list of keywords and add them on your data sheet along with the new keywords you’ve researched or want to use. We highly recommend that you don’t abandon your old keywords just yet, especially if you’re unsure of the data that they bring to your website.

On-Page Optimization

Considering that we’re focusing on optimizing your website, then our goal is to create a fantastic on-page optimization strategy and here are the steps you can start with:

Page Titles and Headings

We all know that your page title matters, but did you know that your headings, especially H1 also impacts your SEO? First, your title tags are the basis for web crawlers to check on the intent and content of your page. However, this doesn’t mean that you can’t write eye-catching titles as search engines even prefer both descriptive and creative titles.

The next thing you need to consider is your heading. Use your desired keywords for the page but avoid overstuffing your heading and even content with keywords!

Your URLs Matter

The URL of your website pages also matter because these are the addresses of your pages. It should be clean, without any special characters, make it short with a maximum of 5 words, and include your primary URL.

Complete Meta Description

Meta descriptions are important on SERP because these are the snippets or summary of the entire page content. Again, add your main keyword in your meta description and make sure that you only have 20 – 25 characters.

Keyword Placement is Critical

Before we address keyword placement, let’s understand keyword stuffing first, which is adding keywords on almost all parts of the page in order to rank higher in SERPs. This strategy was popular years before, but it can kill your website now.

The best way to do keyword placement is to do the following:

Add your main keyword or keywords on the first paragraph of your page or post.
Insert keywords naturally and don’t just add it for the sake of adding it to a sentence or paragraph.
Be aware of keyword density, which means that your keywords should appear only on your copy within the right ratio.

Add Internal and External Links

Internal links are pages you publish on your website, and external links are the links that you refer to on your content. Add these as hyperlinks but be careful to only use external links that are reliable, such as those with .edu or .gov domains.

Optimize Your Images and Videos

The best way to optimize your images and videos is to do the following:

If you’re using copyright-free photos, make sure they have high resolution.
Save images using the title or description that also contains your primary keyword or keywords.
For videos, you can add subtitles to make it user-friendly.
Make sure that your videos don’t immediately play when users open the page.

Optimize Voice Search

Google also prefers user-friendly websites, and that includes websites that optimize their voice searches. This SEO strategy helps you improve the user experience, data use, and even mobile-friendly score of your website.

The Takeaway

Search engine optimization is a continuous process. These are just parts and parcels of SEO Singapore strategy that you can apply on your website. As such, you need to work with a dynamic and creative digital marketing team that will help you develop a strategy that best fits your business needs. So, learn the basics, work with a team, and ensure that you have your user’s best interest in every step.

The post SEO Singapore – The Best Tools and Strategies appeared first on Corsiva Lab Malaysia.

2 Productivity Solutions Grant for eCommerce Business

dev_admin — Sat, 18 Dec 2021 05:36:43 +0000

Being technologically ahead is not about having the most expensive equipment and the fanciest setups. It’s not all about the aesthetics and high prices when it comes to technology. Starting off your technological journey can be as simple as automating existing processes in your company to improve your overall productivity!

Improving business productivity is the goal of the Productivity Solutions Grant (PSG). The PSG aims to support companies keen on adopting IT solutions and equipment to optimize business processes!

Think you fit the criteria? Learn more about the Productivity Solutions Grant below!

Productivity Solutions Grant Coverage

Businesses that include provide support to various industries. These industries include construction, food, landscaping, logistics, precision engineering, and retail industry are covered by the Productivity Solutions Grant. Nonetheless, for different sectors and for non-sector-specific industries, PSF can also provide various support such as data and inventory analytics and tracking and customer management. Adopting solutions that cut across most industries is also something that PSG supports!

Innovating from both the micro-level and macro-level not only ensures that your processes become more efficient—but they also ensure that your clients won’t have to face any delays when asking for your services. As long as your IT solution increases the efficiency of a process, the productivity solutions grant will cover it!

Supporting Innovation

The productivity solutions grant isn’t just supporting companies that can think of a means to boost productivity, but they also encourage innovation. Providing resources to those who can improve the way multiple industries function is the goal of the PSG.

Various government agencies have pre-scoped these IT solutions—some examples are Enterprise Singapore, the National Environmental Agency (NEA), and even the Singapore Tourism Board (STB)!

Encouraging Going Digital

The recent enhancement of the productivity solutions grant is the stepping stone towards getting most, if not all, enterprises to go digital. Encouraging enterprises to continue their pursuit towards digitalization will do wonders towards the progression of business efficiency in the future!

Through the continued upgrading efforts of companies to further optimize their workplace productivity using technology, more and more methods to boost efficiency will be developed. With the maximum funding support of PSG being raised to 80% the realm of opportunities has only become wider and easier to explore.

The merit of digitizing aspects of what keeps a company going is incredible. Keeping data has suddenly become more relaxed while also being safer. Managing appointments and managing client information has become seamless. Even getting access to company analytics on sales, productivity, or efficiency has become smooth and hassle-free!

Productivity Solutions Grant Eligibility

Gaining eligibility to apply for the productivity and solutions grant is quick and hassle-free. As long as your SME can meet the criteria listed below, they can apply for PSG:

Your SME must be registered and operating in Singapore
The SME must have a minimum of 30% of the local shareholding
The company’s group annual sales turnover must be less than S$100 million
Must have less than 200 employees (for specific solutions only)
The purchase, subscription, or lease of IT solutions or equipment can only be put to use in Singapore

Eligible employers who also fit the criteria listed below have the opportunity to qualify for additional subsidies under the Skills Future Enterprise Credits (SFEC) scheme:

Must not have been able to qualify for SFEC at any earlier periods in their career
Contributed S$750 minimum for Skills Development Levy over the period in which they qualified
Employed three Singapore Citizens (SCs) minimum or Permanent Residents monthly over the qualifying period

If you fit any of the criteria mentioned above, you will be eligible to apply for the productivity solutions grant!

Applying for the Productivity Solutions Grant

Once you verify that your company is eligible to apply for the productivity solutions grant, all that’s left to do is go ahead and sign up. Here are the steps that you might need to take when applying for the productivity solutions grant:

Visit the GoBusiness Gov Assist website
Browse the list of supportable solutions and find out which relevant solutions suit your business needs
If you’re in need of IT solutions, get a quotation from a pre-approved vendor
If you’re in need of tech and equipment, you have to source for the equipment and get a quotation from the vendor
Submit your application for the PSG on the Business Grants Portal (BGP)

Be sure to register for a CorpPass account for full access to the transaction processes on the portal!

Step by Step Guide to Applying for a Productivity Solutions Grant

Using your CorpPass account, log in to the BGP.
Go to the “My Grants” tab and select “Get a new grant.”
Afterward, select your business sector and the grant type you want to apply for (make sure to choose a sector that best describes your business!)
Check if your business is eligible and hit “yes” if you meet the criteria
Fill in the details for the primary contact person and the letter of offer addressee details.
Fill up your proposal by indicating whether you need equipment or an IT solution, select the vendor and details of the solution, and fill in the deployment location (don’t forget to upload the quotation from the vendor by clicking “select files”).
Indicate the cost of the project.
Explain the business impact that the proposal will have. Elaborate on the overall positive results that this will have on your company and the productivity gains.
Review your application.
Read through the consent & acknowledgment.
Accept the terms of consent and click “submit.”

Companies can request more than one Productivity Solutions Grant application based on what their business needs. However, companies are limited to one package per solution category for one deployment location. If a requested IT solution is attempted for deployment at the same location more than once—the application will be subject to rejection.

Productivity Solutions Grant—Helping Businesses Evolve

The Productivity Solutions Grant is a step in the right direction for businesses around the world. Incentivizing companies to keep their processes digitized and efficient will improve their overall productivity by a large margin!

At a time like this, when technology is everything, keeping up with the trend and adapting is what will keep your business thriving.

The post 2 Productivity Solutions Grant for eCommerce Business appeared first on Corsiva Lab Malaysia.

Productivity Solutions Grant for eCommerce Business

dev_admin — Sat, 18 Dec 2021 05:29:43 +0000