Content is the most crucial part of any marketing campaign. This is the message you want to impart to your clients. Thus, good marketing content is decisive when it comes to the success of your brand’s marketing.

If you think about your next marketing content, here are ten ways to generate exciting marketing content for your brand.

10 Ways to Generate Interesting Marketing Content for Your Brand

Social Media Marketing Ideas

Here are some ways to generate content through social media.

Join the weekly hashtag themes

We know you’ve been handling different social media accounts for your brand. Each social media platform requires different approaches, but one thing common among all social media platforms is the use of hashtags.

What used to be a simple statement now becomes a tool for people to discover your brand. So why don’t you maximize the magic of hashtags? Join weekly hashtag themes. Check what’s the theme for the week, and from there, generate marketing content that fits the hashtag and in line with your company’s brand.

The hashtag theme can be a good starting point for you to create content. You didn’t just go along with the bandwagon; you’ve only made your brand even more discoverable too!

Keep social tabs on competitors.

Don’t know what content to put in your next campaign? Take inspiration or ideas from your competitors.

A healthy competitor’s check is helpful for your business. It can help you check out what your competitors are doing right (or not). By looking at their posts and content, you will understand or glimpse what their marketing strategy is.

You can check out what approaches are working for them and what approaches are not. You can use these insights to think about your next marketing approach.

Contest Marketing Idea

Marketing content doesn’t always have to be from you. Why torture yourself from pulling out your ideas when you can try getting them from your audiences? That’s right!

After all, what is a better testament for your brand than the people who have already tried using it? Try using some user-generated content for your next marketing campaign.

Here are some content marketing ideas that can help you generate interesting content.

Photo Contests

A photo contest is a great way to get user-generated content. It’s easy and fast to do. You can attract more people to join it because they can join the contest in just a few clicks.

Video Contests

Video contests are relatively more challenging to join because you need to have the skills to create a video. But, from a marketer’s point of view, once you have an excellent user-generated video, it will be valuable content for your brand.

You can get high-quality videos or some video ideas from your users. Then you can either use it or use the ideas to generate interesting marketing concerns.

Caption Contests

Can’t get those words out of your head? Well, let your audience give them to you. Start a caption contest and be surprised about the different captions your audience has in store for you.

It’s an excellent way to choose the best caption for your marketing content, and at the same time, you get to know your audiences more.

Content Marketing Ideas 

Here are other content marketing ideas that you can explore.

Ask the Experts

Why don’t you try reaching out to industry experts that can help you give out more information about your brand?

You can interview them and post them as a blog or as a video. These experts are considered an authority in the industry. Therefore, having them will give your brand more credibility. Choose a good topic and let them do the talking.

Top 10s

You can also produce a Top 10 list. It is easier for people to look through a list of the most recommended products they are looking at buying.

For example, you are a shoe company. Why don’t you produce a Top 10 List of your best running shoes? This can help you give your potential client more information about the product and decide on making the purchase.

Podcasts

Podcasts are a rising star when it comes to marketing. More and more people are discovering the advantages of listening to podcasts. It’s handy, informative, and accessible.

So why don’t you venture into making a podcast for your brand? The podcast market is not as saturated as the video content market. Try to search for different tips on creating a podcast and designing a marketing campaign to produce a good one.

Collaboration

Collaborate with different brands, organizations, or influencers. This can help you expand your reach and build your reputation.

Consider all the partnerships you can make. You can do an outreach program and partner with a charitable institution. This can be part of the corporate social activity of your company.

How about partnering with a related business? This way, you can reach out to that business’s audience as well—both brands and work hand in hand to increase each other’s sales.

Memes

Have you tried making memes for your brand? If not, why not explore it! Check on some meme generators and make content related to your brand.

Once you have created a good meme, it can be easily shared, and there are higher chances it can go viral! It’s a cool way of getting to your audience, so give it a try. Just make sure your memes are made in good taste because it won’t be fair to be viral for the wrong reasons.

There you have it! Try out any of these ways to generate exciting marketing ideas. Use these as a starting point for your next marketing campaign.

The post 10 Ways to Generate Interesting Marketing Content for Your Brand appeared first on Corsiva Lab Malaysia.

Digital marketing can seem overwhelming to get started on, but don’t let yourself get left behind in obsolescence. Like other businesses, you have to adapt to the times and grow your business in this ever-changing digital landscape.

You don’t have to go in blind and see where it takes you because we’re here to help out! In this guide, you’ll learn the dos and don’ts of digital marketing and how you can make a digital marketing strategy for your business.

Ultimate Guide for a Digital Strategy for your Business

What is a Digital Marketing Strategy

At its core, a digital marketing strategy is a carefully planned plot that helps your business achieve digital goals that you set through using the internet as a medium. You can also use online marketing channels, examples being paid, earned, and owned media on the internet!

Everything that you do to achieve your digital goal falls under your digital marketing strategy and campaign. The digital marketing campaign is essentially the building block and putting your plan into action. The campaign helps you get progressively closer to your end goal, whatever that may be.

Guide to Digital Strategy – Creating One For Your Business

Creating a unique digital marketing strategy that fits your business is a lot easier said than done. Sometimes, companies can’t even think about a starting point or a first action to do when they brainstorm and waste time in the process!

When you make your digital marketing strategy, keep these steps in mind, and you’ll surely succeed!

Understand Your Target Audience

Before you make a marketing strategy, you first have to know and understand your target audience. To create the perfect digital marketing strategy, you have to build a buyer persona, an ideal customer.

Finding your target audience can be done in a lot of ways, from researching to surveying. Just make sure to use actual data instead of running under assumptions and stereotypes! Even checking data from your current demographic and the people who usually take an interest in your business can be enough information.

After you find your target audience, you have to understand what makes them tick. Understand your audience’s preferences, interests, priorities, and even their browsing patterns so that you can cater to them a lot easier.

Identify the Goals & Recognize Useful Marketing Tools

Having an end goal allows you to have something to strive for and work hard to get. It’s also crucial for your marketing goals to align with the fundamental goals of your business. If your business goal is to increase your revenue online, your marketing goal should generate more traffic and leads through your website compared to last year.

Once you have a clear goal in mind, make sure to have access to marketing tools that allow you to reach or monitor your progress. An example of this is a Reporting Dashboard tool in HubSpot or even Google Analytics that shows you crucial data on how your website is doing.

Assess the Digital Channels and Assets that you Already Have

When creating a digital marketing strategy, it’s crucial to consider some of the assets you already have in possession that you can utilize in your plan. List down everything you already have—domains, digital channels, and owned media. You can use a spreadsheet to keep the assets organized and easily accessible too!

Planning Your Content

Content is crucial when you’re trying to market your business online. Everything from your site pages, product descriptions, blog posts, infographics, and even posts on social media is considered content.

Content is what attracts visitors to your page and your business. Content is also the information that your customers spread and propagate to get you publicity and get your brand reputation out in the open. That is why planning your content is paramount if you want a successful digital marketing campaign.

No matter what your end goal is, the content will be how you achieve it one way or another. Before everything else, decide what type of content will help you get the best results. What kind of content will you use to help you achieve your goal?

Auditing your existing content and checking how it is performed can be an efficient way to find patterns in what does well and what doesn’t. This can help you plan your future content based on the findings you get from analyzing your old content!

Planning & Evaluating Paid Media Campaigns

If you have any existing paid media across a platform like Facebook, Twitter, Instagram, or Google AdWords, figure out which one will help you reach your goal the most. Don’t be afraid to abandon the paid media campaigns that are underperforming as well. Cutting off something that doesn’t work is going to benefit you more in the long run!

Take note of the ones that are performing the best, and then you should get a clear picture of which ones you want to continue using.

Bringing Everything Together

You already have everything you need to create a successful digital marketing strategy—all that’s left to do is bring it all together and create a cohesive plan. Map out the actions that you’re going to take and utilize the information you gathered from the research you did up to this point.

Don’t just plan for the short term—consider the events that will transpire in the long run based on the goal you have in mind. Creating a structured timeline of actions for your activities will help keep you on track and portray the plans a lot easier for your colleagues or employees.

Mobilizing

You’ve created a strategy, and you have all the resources that you need. Now all you have to do is finally mobilize the campaign. Not everything will go according to your timeline and plan, tiny compromises will have to occur, and that is normal!

Adapt where it’s necessary and do your best to make your digital marketing strategy a success!

The post Ultimate Guide for a Digital Strategy for your Business appeared first on Corsiva Lab Malaysia.

In the US alone, a significant increase of more than 12 million unique visitors was recorded. From January to March, when lockdowns were implemented, unique US visitors rose to 48.3%.

Despite the privacy issues raised due to the app’s data privacy, more and more people still turn to TikTok because of its fun and engaging nature. Thus, marketers are starting to explore how to maximize TikTok for marketing purposes.

TikTok Marketing Guide – Singapore and Worldwide

Still new with TikTok? Continue reading as we give you 10 TikTok Marketing Tips for your business in Singapore.

Create a TikTok Account

Start by creating a TikTok account. This will help you gain access to the platform and start creating your content.

Explore and Familiarize the App

After gaining access, take time to explore and familiarize the app. Learn the process of making content. TikTok allows you to record videos – it can be a short one of a few seconds or combined videos for a total of 60 seconds.

You can also add a lot of cool animations, music, and effects. You can even change your appearance. After recording the video, you will be directed to the “post-production” area, where you can add even more effects to your videos, like voice effects and filters.

Get to know your market.

While at it, try to immerse yourself in the world of TikTok users. By doing this, you will gain insights into how TikTok differs from other platforms and how you can take advantage of it for your marketing needs.

Start brainstorming for your TikTok Content.

Now that you’ve familiarized the app, know what you can do with it, and understand customer behavior, you can now start brainstorming for your content. Please take into consideration all the insight you’ve gained while exploring the app and begin preparing a plan on how to create your content and what will be in it.

Use the right hashtag.

To make your videos more discoverable, you have to optimize your hashtag. Just like in keyword search in SEO, you have to know what hashtag is best for your videos.

TikTok is like a combination of Instagram and YouTube. Users can search for you through different keywords; that’s why you must have the right hashtags for your videos.

For instance, users will search for hashtags #comedy, #funny, #happy in search of videos with comedic content. If your video happens to be one, use these hashtags, and it will increase your chances of reaching your target audiences.

Partner with Influencers

Just like any other platform, influencers are vital to your TikTok marketing success. That’s the reason why 86% of marketers turn to influencer marketing to generate sales.

Getting an influencer to endorse your brand will help you boost your followers. But it would be best if you choose the right influencer to work with. Influencers specialize in specific industries or niche markets. Choose an influencer related to your brand and become a perfect ambassador of your products and services.

After narrowing down your list, try to get in touch with these influencers in Singapore and forge a partnership with them. Working with them means more exposure, more brand awareness, and more followers for your brand.

Utilize TikTok Ads

Make use of TikTok’s advertising system as well. There are three types of ads:

Brand takeover – Brand takeover on TikTok allows you to use short videos, GIFs, and images that will redirect users to your landing page. This will help you increase your SEO ranking and create more traffic to your website as well.

In-feed native – In-feed native is the version of the traditional ad for TikTok. You can create ads with quality content and strong CTA to further increase your brand awareness.

Hashtag challenge – if you want a more interactive form of advertising, then go for the hashtag challenge. This kind of ad targets specific audiences. It’s a fun and engaging way to interact with your audience while marketing your brand.

Partner with other TikTok Creators

You can also consider partnering with other creators in your field. Search for individuals who create content relevant to your field. Send them a friendly message proposing a partnership.

If the other party is willing, you can then proceed to discuss what content you will make. You can partner with several people. This is another way of growing your follower count.

Follow the latest trends.

Be updated with the latest trends on TikTok and capitalize on them. The hotter the trend, the more you can ride on to it and use it to your advantage. You can create your TikTok content related to the trend – this can generate more clicks and engagement and will increase your chances of going viral.

Study the Analytics Data

This is very important to your marketing journey because this tells you whether your campaigns are successful or not.

For you to get your data in TikTok, upgrade your account into a “pro” account. Go to “Privacy and Settings,” click “Manage my account,” then enable the “pro” upgrade. The best thing is you can do this for free.

You can then click on “Category,” and a dashboard containing the data will show. You can then study this data and understand the insights it is trying to tell you. Which content is working, and which one is not? You can then use this to improve your content in the future.

Don’t miss out on checking the “Followers Analytics.” This gives you the data about your followers, such as what they are watching and what time they are most active. This can further help you in your content creation decisions and help you adjust your posting time as well.

With its increasing number of users, TikTok is a rising star in social media marketing. Don’t get left behind and start TikTok-ing now!

The post TikTok Marketing Guide – Singapore and Worldwide appeared first on Corsiva Lab Malaysia.